- group
- group group [gruːp] noun [countable]1. also group of companies ORGANIZATIONS a large business organization that consists of several companies that all have the same owner:
• Burmah Castrol, the lubricants group
• the sale of the Rover Group to BMW
• a dramatic surge in group profits
• the group chairman
ˈbuzz group MARKETINGone of several small groups of people that a bigger group is divided into, in order to discuss what they think about a subject, for example on a training course :• Buzz groups are an excellent way of promoting discussion during training sessions.
conˈsumer group ORGANIZATIONSan organization for protecting the interests and rights of consumers:• Consumer groups say that alliances between airlines could push up fares.
ˈfocus groupMARKETING a group of consumers brought together by a company to help it do market research. The consumers are asked to discuss their feelings and opinions about products, advertisements, companies etc:• Consumers in focus groups told us they felt way too pressured in carpet stores.
ˈincome groupMARKETING people who earn similar amounts of money, especially when considered as a social group for purposes of marketing, public opinion etc:• Even among people in the same income group, those with less education were much less healthy.
ˈpeer group1. a group of companies or products that can be compared because they are similar in a number of ways:• The stock isn't significantly more expensive than others in its peer group.
2. a group of people who influence each other because they are the same age, have the same job, social position etc:• Trainees can discuss the job with their peer group at an induction day.
• Peer group pressure (= the influence that people like you have on you ) is effective when selling ideas.
ˈreference groupMARKETING a group of people that someone feels part of or would like to be part of:• In this 16-24 age range, the reference group can be all-powerful in influencing purchase behaviour.
ˌspecial ˈinterest groupabbreviation SIG a group of people who all share the same aims, especially one that tries to influence government policy on a particular issue:• special-interest groups, such as the American Insurance Association and the National Venture Capital Association
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group UK US /gruːp/ noun► [C] (also group of companies) a business that contains several different companies: »Under the group's final salary pension scheme, his pension is increased for every year he served.
»a television/banking/construction group
»group accounts/sales
► a number of people or things that are put together or considered as a single thing: group of sth »This deal has been backed by a group of external investors.
»This group of drugs are known as taxanes.
»I want someone who is going to work in a group.
»a group discussion/interview/assignment
→ See also ACTION GROUP(Cf. ↑action group), AGE GROUP(Cf. ↑age group), BUZZ GROUP(Cf. ↑buzz group), CONSUMER GROUP(Cf. ↑consumer group), CONTROL GROUP(Cf. ↑control group), FOCUS GROUP(Cf. ↑focus group), INCOME GROUP(Cf. ↑income group), INTEREST GROUP(Cf. ↑interest group), INVESTOR GROUP(Cf. ↑investor group), NEWSGROUP(Cf. ↑newsgroup), PEER GROUP(Cf. ↑peer group), PRESSURE GROUP(Cf. ↑pressure group), REFERENCE GROUP(Cf. ↑reference group), TARGET GROUP(Cf. ↑target group), TEST GROUP(Cf. ↑test group), T-GROUP(Cf. ↑T-group), WORKGROUP(Cf. ↑workgroup)
Financial and business terms. 2012.